Tale of Bronco & The Wizard by Don Sedei

I am a contemporary writer and artist based in Plano, Texas.

Raised in the Rust Belt in Johnstown, Pennsylvania, I studied at the prestigious La Roche University in Pittsburgh, graduating with a bachelor’s degree in advertising and design.

After graduation, I immersed myself into the world of advertising, creating original ideas for some of the world’s largest brands that opened many new doors, including my ad agency built on the mantra: ‘Every brand has a soul. But not every agency has the heart to find it. We do.”

I love the ad game. I thrive on the agony and the ecstasy of fearless creativity. When you’ve been around the ad game as long as I have, nothing scares me.

My commitment to fighting the disease of mediocrity earned me national and international awards, including the one I am most proud of, the induction into La Roche University Distinguished Alumni Circle for my excellence and lifetime achievements.

Likewise, that background has exposed me to a collection of unique experiences that informed my belief today’s audiences are adrenaline junkies looking for an original, entertaining, and unpredictable tale taking their emotions on a rollercoaster ride.